sure but it was so long I thought the tool had crashed as to the bitrate, I don't actually remember.
Weird update on this. I did let the install run long and it never completed, even after several hours.
But I did end up finally getting the firmware installed. I redownloaded the firmware burning tool (despite in theory having the latest one) and tried installing the firmware and it worked like a charm. Odd. Figured I'd post back in case anyone else was having similar issues.